Logos + Branding
Logos & Branding
Branding (good branding) is crucial to any business because of the overall effect and influence it makes on your audience. An efficient brand can change how people percept your business, it can drive new sales and increases awareness about your product/service.
The logo is by far one of the most important elements of branding, because it basically serves as the face of the company. This is why a professional logo design should be powerful and easily identifiable. Your logo should essentially make a lasting impression on any given person at first glance.
Metro Detroit Midwives of Color is a non-profit professional organization, inclusive of all minority midwives that serve women in the Metro Detroit area. Their mission is to reduce the prevalence of health disparities among minority women by infiltrating the community with relevant programs that enlighten and empower women.
Praxis Matters is a boutique consulting agency that uses evidenced-based strategies to assist public, private, and non-profit organizations create inclusive and culturally competent environments.
My role was to visually demonstrate three key elements: process, flow and systems. The vibrant color way symbolizes inclusion and it creatively embraces all cultures and populations.